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Speed & Scale

To promote the book Speed & Scale by John Doerr that gives actionable plans to tackle climate change.

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Tools used:

Procreate, Illustrator, InDesign

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Duration: 

1 month; concept of a personal project 

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Target Audience

People who are currently not aware or reluctant to adopt life changes to tackle climate issues.

Design Outcome
  • Raise awareness through various channels to get people interested in reading the book

  • Eventually behavioral changes in people so that they can make small steps to cut carbon emissions.

  • Tone of voice: thoughtful, forward-thinking, fun

This is a cause that I personally care deeply about and a book that has tremendously influenced my way of thinking. I was hoping to use the campaign to bring the idea of solving climate change in daily life to more people.

The book was written in a way that was very easy to digest with step-by-step guide and quantifiable outcomes to break down an issue that seems very daunting and overwhelming to many people. This is why I kept the illustration simple, relatable, and approachable to catch the general audience’s attention and feed them with quick actions that they can take on a daily basis. It's something we all can do, and we all have to do because we don't have much time left.

The hand-drawn organic colour blocks at the back of the images are to add more positivity to the message that although this is a difficult issue, we can still have hope and the problem is solvable as long as we stand by each other and work our ways together.

Food truck impression
Book spread 2 without logo.png
Booklets
Behind-the-Scenes

I've been obsessed with illustration and environmental issues since young and this project is a perfect combination where I can use my design skills to advocate for a cause that I personally care deeply about.

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I want to make my work life-changing. I hope the audience can really learn something from my design and it’s bringing positive impact to the viewers and the planet that we all live in.

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