Latac Airline
​To resurrect the identity and presence of a low cost Polish airline. The airline aims to provide affordable flights — for tourists and locals — to experience all that their country has to offer.
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Tools used:
Procreate, Photoshop, Adobe Suite, Figma
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Duration:
1 month; concept for a personal project
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Target Audience
People who are looking to travel internationally and domestically in and out of Poland that is safe, offering exciting destinations, and saves money!
Design Outcome
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Create a brand concept that creates a personal and memorable touch to the travel experience.
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Tone of voice: intuitive, cost-effective,
environmentally conscious
Personas
Persona 1: Lucia
Age Range: 20s
Occupation: student
Education: Undergraduate of Chopin University of Music
Location: Warsaw
Goals: Fully experience life and make great music in Berlin!
Key Attributes: Friendly, adventurous, well educated, curious, environmentally friendly
About: Lucia is graduating this year and she is looking forward to using the summer break to check out the music scene in Berlin since that’s where she would like to pursue her music career. She keeps an active lifestyle and eats healthy food for both environmental and personal health reasons. When she is not in the library reading about biographies of musicians or working on the next piece on her mixer, she goes for long walks in the woods with her dog, does yoga, swimming, bouldering, and cooking as a way to stay grounded.
“Traveling is like reading a mystery book. Every page brings you a clue to the destination and you never know what comes up next!”
Persona 2: Scott
Age Range: 30s
Occupation: Program manager in a tech company
Education: Master from Georgia Institute of Technology
Location: Boston
Goals: Work life balance and retire before 50!
Key Attributes: Practical, risk-averse, family oriented, loyal, focusing on life quality
About: Scott takes his family out for an annual trip during summer to experience different cultures and history. With the third child reaching his eligible travel age, he is looking for ways to control the travel budget while still being able to keep the tradition to go abroad and travel with comfort. His wife and 3 children are his everything and he would love to provide them with a comfortable lifestyle with rich experience but also use the opportunity on the road to show them the importance of financial planning. This year their relatives in Poland are looking forward to meeting the whole family.
“I would like to have a hassle free, safe, cost-effective and enjoyable holiday with my family.”
App / web experience
Collaterals
